Advertising Disclosure

Our Commitment to Transparency

At Flores Wake, we believe in complete transparency regarding our advertising practices and business relationships. This Advertising Disclosure explains how we may receive compensation through affiliate programs, sponsored content, and third-party advertising.

We are committed to maintaining trust with our visitors and clients by clearly disclosing all advertising relationships and financial arrangements that could influence the content on our website.

This disclosure is provided in compliance with the Federal Trade Commission (FTC) guidelines and applicable consumer protection laws requiring transparency in advertising and endorsements.

Affiliate Relationships and Partnerships

Participation in Affiliate Programs

Flores Wake may participate in various affiliate marketing programs, which means we may receive compensation when you click on certain links or make purchases through our website. These affiliate relationships help support our business operations and allow us to continue providing valuable content and services.

Types of Affiliate Arrangements

Our affiliate relationships may include:

• Coffee Equipment and Supplies: We may earn commissions from recommendations of roasting equipment, green coffee suppliers, or coffee-related products
• Business Services: Referrals to shipping companies, logistics providers, or business software may generate affiliate income
• Educational Resources: Links to coffee education programs, courses, or industry events may include affiliate relationships
• Industry Tools: Recommendations for quality assessment tools, cupping supplies, or analytical services may be affiliated

Commission-Based Link Explanations

When you click on certain links on our website and make a purchase or sign up for a service, we may receive a commission at no additional cost to you. The price you pay remains the same whether you use our affiliate link or go directly to the provider's website.

These commissions are typically a percentage of the sale or a fixed fee per transaction. The exact amount varies depending on the affiliate program and the specific product or service.

Product Recommendation Policies

Our approach to product recommendations:

• We only recommend products, services, or resources we believe provide genuine value to specialty coffee roasters
• Affiliate relationships do not influence our honest assessment of products or services
• We disclose affiliate relationships clearly when making recommendations
• Our primary commitment is to our clients and the specialty coffee community, not to affiliate revenue
• We regularly review affiliate partners to ensure they maintain quality standards

Financial Relationship Transparency

We maintain transparency about our financial relationships by clearly marking affiliate links and sponsored content. When we have a material connection to a product, service, or company we discuss, we disclose this relationship to our audience.

Sponsored Content and Paid Promotions

Identification of Paid Content

Any content on our website that has been paid for by a third party will be clearly identified as sponsored content, paid promotion, or advertisement. We use clear labeling such as "Sponsored," "Paid Partnership," or "Advertisement" to distinguish promotional content from our regular editorial content.

Sponsored Post Labeling Policies

When we publish sponsored content:

• The content will be prominently labeled as sponsored at the beginning of the post
• We disclose the sponsor or advertiser's identity
• Sponsored content is visually distinguished from regular content when possible
• We maintain editorial control over the accuracy and quality of sponsored content
• Sponsored content must align with our values and serve our audience's interests

Brand Partnership Disclosures

We may enter into partnerships with coffee producers, equipment manufacturers, or industry organizations. These partnerships may involve financial compensation, product provision, or other forms of consideration. All such partnerships are disclosed when relevant content is published.

Content Authenticity Guarantees

Regardless of sponsorship or affiliate relationships:

• We maintain honest and accurate representation of products and services
• Our opinions and assessments remain independent and unbiased
• We do not make false or misleading claims about products or services
• Sponsored content undergoes the same quality and accuracy review as regular content
• We reserve the right to decline sponsorships that don't align with our values

Third-Party Advertising Networks

Display Advertising Networks Used

We may use third-party advertising networks to display advertisements on our website. These networks may include Google AdSense, industry-specific ad networks, or other reputable advertising platforms. These advertisements help support our operations and provide free content to our visitors.

Behavioral Targeting Disclosure

Third-party advertisers may use cookies and similar technologies to collect information about your browsing behavior across different websites. This information is used to display targeted advertisements based on your interests. This practice is known as behavioral or interest-based advertising.

These advertisers operate independently from Flores Wake. While we select advertising partners carefully, we do not control the content of advertisements displayed through third-party networks.

Cookie Usage for Advertising

Advertising networks may use cookies to:

• Track your visits to our website and other sites
• Build a profile of your interests
• Determine which advertisements to show you
• Measure advertisement effectiveness
• Prevent showing you the same advertisement repeatedly

For more information about how we and our advertising partners use cookies, please review our Cookie Policy.

Ad Personalization Practices

You can control personalized advertising through your browser settings, device settings, or advertising preference tools provided by advertising networks. Opting out of personalized advertising does not mean you will see fewer advertisements, but they may be less relevant to your interests.

Your Rights and Controls Regarding Advertisements

Ad Preference Management Options

You have several options to manage your advertising preferences:

• Browser Settings: Configure your browser to block or limit cookies
• Ad Network Controls: Visit advertising network opt-out pages (e.g., Google Ad Settings, NAI Opt-Out)
• Do Not Track: Enable Do Not Track in your browser settings
• Privacy Extensions: Install browser extensions that block tracking and advertisements

Opt-Out Procedures

To opt out of personalized advertising:

• Visit the Digital Advertising Alliance (DAA) opt-out page at aboutads.info/choices
• Visit the Network Advertising Initiative (NAI) opt-out page at optout.networkadvertising.org
• For Google advertising, visit Google's Ad Settings page
• Adjust your device's advertising identifier settings (iOS or Android)

Please note that opting out applies only to the specific browser or device you are using. You may need to opt out separately on each browser and device you use.

Data Collection for Advertising Purposes

Information collected for advertising purposes may include your IP address, browser type, device information, pages visited, time spent on pages, and links clicked. This data is typically anonymized or pseudonymized and is used solely for advertising targeting and measurement.

Rights Under Privacy Regulations

Under applicable privacy regulations (GDPR, CCPA, etc.), you have rights regarding data collected for advertising:

• Right to access information about data collected
• Right to request deletion of advertising-related data
• Right to opt out of sale of personal information (where applicable)
• Right to withdraw consent for data processing

Additional Important Disclosures

Endorsement Standards

Any endorsements or testimonials on our website reflect genuine experiences and opinions. If we receive compensation for endorsements, this relationship is clearly disclosed. We only endorse products or services we have experience with or that we believe will benefit our audience.

Review and Comparison Content

Product reviews, comparisons, or evaluations may include affiliate links or sponsored placements. However, our assessments are based on genuine evaluation criteria, and compensation does not influence our honest opinions or ratings.

Changes to Advertising Practices

We may update our advertising practices and this disclosure from time to time. Significant changes will be communicated through updates to this page and notification on our website. Please review this disclosure periodically to stay informed about our advertising relationships.